In our role of service provider, we have the luxury of meeting great people and companies all over the world. Besides local differences, we see the role of the agent being of equal importance between Singapore, the USA, Scandinavia and the ARA region. Personally I always make the comparison between the agent and the conductor of an orchestra. Yes, all the musicians know how to play their part, but you need the conductor to guide and keep the beat. We identify four challenges for agencies.
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